Zkeletonz’s new single, One Man Band, is out now

“THERE’S a whole generation of people that were brought up on very extreme pop music, very out-there sugary pop music like S Club 7 and Steps and all that sort of stuff. And that generation has matured to a point where they are looking to make very credible, interesting music but were brought up on this diet of terrible sugary pop music and you can kind of hear it in the sound – it’s a trend that is noticeable when you actually look for it.”

Ed Trotsky, one third of electro trio Zkeletonz, pioneers of #Postpop, is explaining how the genre came to be.

Frontman Gav Venture, who also cites Years and Years as an act that would fall under this new genre, adds: “Swedish pop singer Robyn is a good example of someone who respects cheesy music but makes intelligent music.

“We like it when new bands try to do the same thing: respect cheesy music but make intelligent cheesy music. Our biggest inspiration is Canadian duo Chromeo who we see whenever they tour the UK.”

Zkeletonz’s name has won them invites to play at Halloween and they have used that to create an annual Halloween party to end all others. It was thanks to one of those parties, at The Hawley Arms, that they were invited to run their own live music night which they called #Postpop, apparently meaning “underground, independent, alternative, DIY synth music”.

Gav said: “The Hawley asked us to run the first ever non-rock ’n’ roll night about a year ago. We played a gig there and brought the house down. So everybody loved that and it showed us up as well-connected electronic musicians, rather than typical Camden rock musicians.”

Zkeletonz, whose line-up is completed by guitarist and keyboardist Will Taylor, have also been introducing a whole new wave of #Postpop artists to the airwaves with their Boogaloo Radio show every Wednesday at 8pm.

“With the nights we’ve done and remixes and community we’ve tried to create, we’re as much about celebrating unknown artists and other artists like us in London making music independently, producing themselves and learning as they go, as being influenced by established artists,” says Gav.

The band, who briefly flirted with the idea of becoming a math-rock band before settling on electronica, are very much focused on doing everything themselves with the help of technology – and the convenient skills of producer Ed.

“We settled on synthpop partly because we have a genuine love of that genre, but it also came down to practicality,” said Ed.

“Because there’s three of us, Gav is singer and performer and doesn’t play instruments on stage, so it came down to what kind of thing you can do when you have two instrumentalists on stage and a singer and performer. How does that work on a practical level?

“And because I was previously doing a lot of stuff with house music, doing electronic instrumentation came to us more easily than a traditional band set-up.”

The electronic set-up has helped the band progress.

“The main reason we play electronic music is there’s no drummer and bass player, but we’re glad about that because it encouraged us to do more innovative and adventurous things with music,” said Gav.

He added: “Bands are boring. They mimic the past too much. We were lucky to get blocked off from an obvious route forward that imitates stuff that happened before. Technology is very exciting, people should embrace it in music, perhaps more in music than in their personal lives through social media. What we like is the escapism and the possibility of technology applied to music. Ironically, a lot of our lyrics have started to become about fear and paranoia about technology applied to society.”

• Zkeletonz’s new single, One Man Band, is out now and the accompanying video was released this week. See them live at The Victoria, Dalston, on Feb 22.