Makeover time at ex-Vogue site

Magazines' HQ will be extended two storeys and retrofitted with a restaurant

Friday, 1st August — By Tom Foot

Vogue House

IT was for decades a ritzy Mayfair home that kickstarted the fashion careers of striking supermodels including Kate Moss and Linda Evangelista.

But the purpose-built headquarters of Vogue and Vanity Fair magazines in Hanover Square, Mayfair, is set for its own makeover.

The building will be extended two storeys and retrofitted with a restaurant following a decision by Westminster Council’s planning committee.

Residents had objected to the scale of the developer Nautlina Limited’s project warning there would be a loss of light to homes and the “major change” to the conservation area was “unwarranted and regretful”.

But the Mayfair Neighbourhood Forum backed the change and said it would enhance the area and was “heavily investing in this run-down unsustainable office building”, urging councillors to approve.

Windows and doors will be replaced but the “Vogue House” lettering will be retained “given the cultural interest of the previous use of the site and its contribution to the building’s history”, according to the city council’s report of the application.

The new “high level of the bulk” of the building will “obstruct and distract from the highly significant view” of the Grade I-listed Church of St George, the report said.

The developer said the scheme would create 630 jobs and £1.8million during an 18-month construction.

Office workers in the building once the project is completed are expected to spend £2.5million a year in the surrounding area.

Planning chair, Labour Cllr Sara Hassan, said: “As the report sets out, there is less than substantial harm to heritage assets and these are outweighed by the public benefits.”

The magazine publisher Conde Naste moved out of the building last year.

In January 2024 the Global Holdings Group announced that it had completed the purchase of the building for approximately £70million.

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