A theatre using the language of a branding consultancy is sad!

Thursday, 26th April 2018

Tricycle Theatre Two cartoon

Cartoon: John Sadler

• THE artistic director responsible for the restyling of The Tricycle theatre in Kilburn, as The Kiln, describes this as a “natural evolution”: surely that would make it The Bicycle?

A spokesman tells us that “it’s a name that speaks of creativity, inspires a sense of warmth and echoes the name of the place…”

Oh dear, sad to hear an innovative theatre speak the language of a branding consultancy.

JACQUELINE CASTLES
Westbourne Terrace, W2

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