A theatre using the language of a branding consultancy is sad!
Thursday, 26th April 2018

Cartoon: John Sadler
• THE artistic director responsible for the restyling of The Tricycle theatre in Kilburn, as The Kiln, describes this as a “natural evolution”: surely that would make it The Bicycle?
A spokesman tells us that “it’s a name that speaks of creativity, inspires a sense of warmth and echoes the name of the place…”
Oh dear, sad to hear an innovative theatre speak the language of a branding consultancy.
JACQUELINE CASTLES
Westbourne Terrace, W2